![]() View Content: this fires when someone views a particular product page.The main pixel events required for DPA are: Most major shopping carts can then automatically populate the pixel events. ![]() To get started with pixels, check out our handy guide here. Install the Facebook pixel on your website or use the Facebook SDK for mobile apps To successfully set up Dynamic Product Ads for best results, here are the five key steps you need to take. Join AdEspresso for this exclusive one-hour live training!Can’t make it or want to watch it again? No problem! We’ll be sending you the recording shortly after the end of the webinar. We’ll then turn our attention to Google, where our Google Ads Specialist Bruno Morris will cover how to set up your Google Ads retargeting for maximum ROI. We’ll also cover the best converting retargeting strategies including Evergreen campaigns which allow you to run your retargeting on autopilot. In this free webinar, our Facebook Ads Specialist Paul Fairbrother will run through the warm audiences that you must be using to be successful in 2019. At any one time there are millions of products listed on their site, but they can advertise the exact same products that people have recently viewed:Ĭlick Here (or on the image) to reserve your FREE spot You’ve probably seen plenty of these ads in your Facebook feed, but to recap here’s an example from eBay. ![]() Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.” However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your data feed for things you’d like to advertise. Welcome to Dynamic Product Ads! What are Dynamic Product Ads?įacebook does a great job of summarizing what DPA’s are:ĭynamic ads look similar to other ads on Facebook, Instagram, Messenger and the Audience Network. Highly effective, generating a good ROI.Works across a wide range of Facebook, Instagram and Audience Network placements.Easy to set up, with low ongoing maintenance.Personalized ads, relevant to each prospect and customer.These are the main features that would be on our wishlist: ![]() In this actionable guide, we’re going to take you step by step through the process of setting up your first Dynamic Product Ad campaign.Īs an advertiser, imagine if you could design the perfect ad type. Specifically, with ads that are more targeted and more relevant.Īnd Facebook’s Dynamic Product Ads are one of the best ways to do that.įor example, luxury sunglasses brand 9Five saw a 3.8X return on ad spend and a cost per acquisition 40% cheaper than their goal by implementing dynamic product ads (DPA’s). You don’t beat these grim numbers with more ads. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%. In a world overrun by advertising, consumers are becoming immune. ![]()
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